~/ABOUT

Designing something once that works ten times.

I lead backend product at Backcountry.com: ERP, OMS, PIM, Data, Platform, and InfoSec. Two APMs report to me.

My background is retail allocation and merchandise planning, so I know the business problems my users are trying to solve. The throughline is building things once that scale: acquisition frameworks, channel infrastructure, and tools that let business users build their own apps and workflows.

How I work

  1. 01

    Systems first

    Understand the whole system before changing any part of it. In enterprise software, second-order effects often matter more than the first.

  2. 02

    Abstractions over instances

    A good fix solves one integration failure. A good abstraction handles the next ten. That instinct shapes how I scope work and where engineering effort goes.

  3. 03

    Engineering is a design partner

    Engineers belong in problem definition, not just delivery. My best technical calls came from that conversation happening earlier than felt comfortable.

  4. 04

    Ruthless about scope

    Most products fail from too much: too many edge cases, too many stakeholders appeased, too many “while we’re at it” additions.

  5. 05

    Shortest path to value

    Start with the outcome. If part of the solution delivers value before the whole does, ship the part. Sequencing is a product decision.

  6. 06

    Client-agnostic, automation-first

    The client shouldn’t matter. Excel, Python, n8n, or Claude Code all take the same governed path.

Experience

Five years at one company, from operations intern to senior PM. I was doing product work before I had the title.

Mar 2025 – present

Senior Product Manager — ERP, OMS & PIM

Backcountry.com · Park City, UT

Own product strategy and delivery for ERP, OMS, PIM, Data, Platform, and InfoSec, the backend of a $600M omnichannel retail business.

  • Drove backend integration for two brand acquisitions ($10M and $50M, both live), landing distinct ERP, data, OMS routing, and vendor systems on a shared backbone. The repeatable framework is now carrying a $100M omnichannel acquisition.
  • Oversaw the migration of the website platform database from bare metal to Oracle Cloud, a high-risk cutover delivered without major customer impact.
  • Abstracted marketplace integration (feed egress, inventory sync, order ingress, pricing) into composable services, cutting channel onboarding from 2–4 weeks to 3 days. Four marketplaces onboarded in 2025.
  • Designed an OAuth 2.0 access and integration layer that gives business-user workflows and AI agents safe, governed access to NetSuite, pricing, and merchandising systems.
  • Building an internal hosting platform where business users deploy their own apps and automations inside company security requirements: VPN-gated, on internal auth.
  • Launched dropship from zero, designing vendor provisioning, integration, and exception handling that enabled $10M+ in incremental revenue.
  • With the Platform team, shipped an AI triage agent used by every engineering team, handling detection, impact quantification, and investigation. A bug-resolution agent is in progress.
  • Drive technology decisions across adjacent domains (warehouse management, search and browse, payments) beyond direct ownership.
  • NetSuite
  • ERP / OMS
  • PIM
  • Data platform
  • Platform infrastructure
  • AI agents
  • LLM integrations
  • REST APIs
  • Workflow automation
Jun 2023 – Mar 2025

Product Manager — ERP & OMS

Backcountry.com · Park City, UT

Moved into product by focusing on fundamentals first: inventory and transaction accuracy in ERP and OMS, the unglamorous data integrity everything else depends on. Owned the ERP roadmap and OKRs, and led payments modernization (Apple Pay, buy now pay later).

  • Delivered projects that together enabled $10M in cost savings and $6M in revenue growth.
  • Improved reliability and performance across a distributed order management architecture.
  • Turned complex business data into clear executive recommendations that drove prioritization.
  • Managed distributed applications and APIs for merchandising, planning, finance, accounting, logistics, and sales.
  • NetSuite ERP
  • Order management
  • Distributed systems
  • APIs
Aug 2021 – Jun 2023

Allocation Analyst

Backcountry.com · Park City, UT

Worked inside a retail program still being built in real time: troubleshooting systems, defining requirements, and shaping processes before I had a title for it. Built reporting and tooling for inventory and assortment, with weekly KPI recommendations to leadership.

  • Used statistical modeling and machine learning to surface actionable inventory insights.
  • Built the main dashboard and several BI tools for inventory replenishment.
  • Became the subject-matter expert on reporting and order management platforms.
  • Received two quarterly recognition awards.
  • Python
  • SQL
  • BigQuery
  • Looker
  • Machine learning
  • Statistical modeling
Jun 2021 – Aug 2021

Operations Intern

Backcountry.com · Park City, UT

Evaluated analytics processes for 13 departments and created a Looker BI training program.

  • Developed BI dashboards for several departments.
  • Built pipelines from siloed datasets.
  • Presented findings to the executive leadership team.
  • Looker
  • BI
  • Data analysis
EDUCATION · 2021
The University of Texas at AustinBA Government, minor in Business Administration

Skills

enterprise systems

  • NetSuite (ERP / OMS)
  • Order management
  • Product information management
  • Merchandising systems
  • OAuth 2.0 & API-first design
  • Payments (Apple Pay, BNPL, PCI)
  • Distributed systems

ai & automation

  • Client-agnostic integration platforms
  • LLM integrations
  • AI agent design
  • Agentic system governance
  • MCP
  • Workflow automation

data & analytics

  • Python
  • SQL
  • BigQuery
  • GCP
  • Data pipelines
  • Business intelligence
  • Machine learning
  • Statistical modeling

product management

  • Roadmap strategy
  • Portfolio management
  • Prioritization frameworks
  • Stakeholder management
  • Multi-brand governance
  • Cohort-based experimentation
  • Requirements & OKRs

Beyond product

Outside work you’ll find me on a rock wall, at a pool table, or deep in a board game. I like problems with rules, whether the board is physical or technical.

I also keep a portfolio of side projects in the same problem space as my day job, with more room to experiment. Most of what ends up at work started there. See the projects →

Let’s connect

Building AI-native enterprise tooling, leading product at real scale, or just think our work overlaps? I’d like to hear from you. LinkedIn is the best place to reach me.