Enterprise systems weren't built for what AI can do now. I'm working on that.
I'm a Senior PM at Backcountry.com, a $600M omnichannel retailer, leading product for ERP, OMS, and PIM. The work spans AI agent automations, acquisition integration frameworks, and automation platforms built for non-technical teams. It's more interesting than it sounds — see for yourself.
Tools
Frameworks I actually use, built so you can put your own numbers in and argue with them.
Value Confidence Calculator
Score the evidence behind a value estimate, not the estimate itself.
Experiment Designer
For changes you can't A/B test: pick the design that survives the constraint, size it, and read the result.
The Eval Stack
Design an LLM evaluation you can defend, and size the test set before anyone quotes the number.
The system I run
The backend of a $600M omnichannel retailer, drawn as a system. Click any node to open its notes.
Five layers, one backend
Clients at the top reach the platform layer, which sits on the core systems. Those feed every channel the business sells through, with infrastructure underneath it all. Pick any node to read its notes.
- $30M+
- $600M
- 5+ yrs
- 20+
- Two APMs report to me. De facto Group PM for the backend, including warehouse management and the data platform.
- Lead product strategy for the Data team, and influence it for platform and infrastructure.
Featured Work
View all projectsDropship — Zero to One
Building a net-new fulfillment capability from the ground up across a complex retail operation.
Brand Acquisition & Technology Integration
Building the technology framework that turns acquired brands into operating businesses — in real time.
Business Automation at Scale
Solving the last mile problem in enterprise automation — getting user-built workflows connected to the systems where decisions actually happen.